Improved lead management

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That includes measurements of happiness and well-being at work periodically and systematically. Incorporate happiness as one of your corporate values given that it is a strategic issue both for employees and for the company. Allocate a budget to work on organizational happiness and transformation. Place employees as main actors in the transformation of culture into happiness. Have happiness and experience managers in the structure. In the end what it is about is working to build in an organized manner a “happy” culture within companies. So that it is possible to understand in the first instance what employees feel and think what their desires are within it and how.

They are participants in the transformation of their own happiness in companies being creators of said transformation in the culture of happiness.Digital customer experience. What the iso standard offers digital customer experience in the midst of the digital transformation of companies private areas have ceased to be an added value for the Digital Marketing Service client vargo and lusch since their digital profile of a connected user iabspain has converted their technological expectations in a normative attribute for companies. In the new paradigm of the information and knowledge society jiménez-zarco and torrent-sellens promoted by ict the evolution from to shows us a consolidation of the digital channel as a habitual means of consuming information and services.



Although the digital adaptation of companies is very disparate within a multi-sector study as revealed by the latest minsait report on digital customer experience minsait and dec we can affirm that our customer is already digital. As we see in the current socioeconomic context of the digital transformation figure the changes have been profound and rapid in the last years and new research is necessary to resolve the underlying company-customer relationships.