Which requires patient configuration, but always repays the efforts undertaken. Track events Now that we've talked about Conversion Tracking, it's important to track other types C Level Contact List of events as well . In fact, Google Analytics, being an equal and free tool for everyone, collects all our web data, but does not know which "events" are important for a website. Thinking for example of an e-commerce, the conversion will certainly.
Be the sale of a product, but other actions are also important and to keep an eye on , for example in-depth inspection of specific products, adding to the wish list, subscribing to the newsletter, clicking on upsell products. and so on. Optimize the User Experience Since Google cannot only trust the signals that we send it through technology applied to marketing (keyword strategies.