Absolut Bolsters Coachella Photo Background Removing

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faisal2022
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Joined: Tue May 17, 2022 6:17 am

Absolut Bolsters Coachella Photo Background Removing

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Absolut Vodka, owned by Pernod Ricard, is setting up shop in the metaverse to mark the return of Coachella after a tumultuous few years. The virtual installation is meant to draw attention to Absolut’s longstanding Coachella sponsorship while expanding its Photo Background Removing footprint beyond the event into the wider digital world. The three-floor installation, known as Absolut. Land, attempts to mix the brand’s real and virtual presence. A Decentral and building is made to look like a bottle of Absolut that visitors can explore. A kiosk will also be on hand in the Photo Background Removing Absolut tent at Coachella. People visiting the tent will be able to tend bar in the virtual world and distribute wearables to those visiting the metaverse space at home. where wearables will be given to those who post about their experience on social media.

The activation stems from a desire to further link the Absolut brand to the music festival, according to Pam For bus, chief marketing officer of Pernod Ricard North America. How do we get known for being at Coachella? I don’t know how many Photo Background Removing people even knew Absolut was the official vodka of Coachella. So how do we amplify that partnership and get known for it, said. A layered approach Floor one of Absolut. Land is made to look like a virtual bar, where a virtual bartender doles out wearables and real-life cocktail recipes flash across a Photo Background Removing large screen. Using an anti-gravity chamber, consumers can fly up to the other two floors and rooftop garden. On floor two, users can guide their avatar through a gallery of iconic Absolut ads and take selfies. On floor three, they can explore the rainbow-themed Pride room,

On the roof, consumers will also have the opportunity to listen to Swedish House Mafia’s new album, “Paradise Again.” The album is the first Photo Background Removing from the band since it reunited in 2018.The virtual metaverse space will also feature virtual cocktails, games and prizes. In terms of commerce integration, no actual bottles of Absolut will be available for purchase in the metaverse space. However, vending machine-like spaces scattered Photo Background Removing throughout the installation will prompt users to enter their ZIP codes and be directed to where they can buy a bottle of the spirit after the activation.
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