13 Creative Ideas to Keep Your Brand Always Innovative on Social Media

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Rakiboul
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Joined: Thu Dec 30, 2021 8:49 am

13 Creative Ideas to Keep Your Brand Always Innovative on Social Media

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Being on social media is one thing, but making an impact on it is another, quite different. What group will your brand be part of?The answer depends, to a large extent, on your ability to adapt to the use of the resources offered by each network in the best possible way and your ability to innovate among so many companies that seek to excel.In addition to the competition with other brands to get as much attention as possible, there is also the challenge of maintaining several social profiles at the same time and innovating in all of them without losing the identity of the brand.Do you want a little help to solve this problem? So, you will like 13 Creative Tips to Keep Social Media Innovative.1. Follow an editorial calendar The editorial calendar is the most efficient way to organize your posts on social media and is key to keeping innovation growing.All it takes is a brief glance at the calendar to see if you are being too repetitive in the shared links or in the format of the content.It is true that maintaining consistency is important, but not innovating is very expensive in terms of scope and commitment.Finally, the editorial calendar also makes it easy to plan special content for important dateset marketing calendar kitchen.

Bet on user generated content Instead of only publishing what your in-house team produces, why not kill two birds with one stone using user-generated content?In addition to reducing the work of your team, this attitude increases the public's engagement with the brand and has an even greater potential to generate results such as conversions.And best of all, it is not difficult to apply this advice. Some options are: Monitor positive messages about your brand and republish them on your page; Ask followers to send photos, videos or messages (you can use a hashtag for this).3. Make live broadcasts The power of videos in marketing is growing, so there is no reason why your social networks should not take advantage of this resource.One of the most popular ways is to broadcast live to your email database audience.People already like videos, but knowing that they are being broadcast live adds a new dimension to people's curiosity, fueling a sense of urgency and aversion to loss.This is because, when social media advises its followers that the broadcast has started, users want to know what will be shown in the video - and they have to see it at that exact moment.This also makes live broadcasts a great way to 'steal' your audience's attention from whatever else you are doing.4. Post visual contentIn a place full of outdoors, what effect will a message written on the wall have? If the goal is to impact a large number of people, none. The same goes for social media.Audiences love visual stimuli, and brands have been realizing that for some time. The result is increasingly striking feeds.In the case of networks such as Instagram, the images and videos are mandatory,

while the text is optional.Posting visual content has become essential.Investing time and money to cultivate a brand that no one sees and no one notices is not exactly the best example of innovation.5. Take surveys with your audience There is no better way to stay innovative on social media than by engaging with your followers.What they have to tell you is valuable to your brand. You just have to know how to listen and be willing to apply what you learn.Creating a survey allows you to do this in a simple and fun way. But here's a word to keep in mind: balance.It is important not to fall into either extreme.The first would be to ask only random questions, without any relevance. That would give the idea that the survey was done only to follow the trend, not to generate value.The second would be to interrogate the audience with many questions, and always on deep issues.Choose the middle ground, asking what type of content the public wants to see on the blog, among other similar things.6. Use in a good moodEmojis, GIFs, and memes deserve a prominent place in your marketing strategy.As much as you are a business profile, it is important to take into account the environment, which is naturally relaxed.Enjoy whenever possible and put a good mood in your posts.This humanizes the brand and brings it closer to people, as well as increasing engagement when the post is well done.Just remember to be restrained and don't make fun of all the competitors or joke about sensitive topics.7. Interact with other brandsWe don't always see brands interacting with each other on social media, which is a good opportunity to attract public attention and innovate.
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