New! Start of in-market Audiences Image Manipulation

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NAYEEM
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Joined: Sun Jun 19, 2022 6:28 am

New! Start of in-market Audiences Image Manipulation

Post by NAYEEM »

The world of managing search campaigns with keywords is long gone! Today, the search marketer has almost as many tools to target their ads with different audience Image Manipulation solutions as they do with keywords. Advertisers can target remarketing audiences in their Search Network campaigns using RLSA, reach existing customers through customer matching, find new customers using lookalike audiences for searches, or even target specific Image Manipulation demographics in their search campaigns. But today, advertisers have a new tool to reach their SERP audiences – In-Market Audiences! bing in market audiences for search ads Image Manipulation What are in-market audiences for search? Google first announced plans to release in-market audiences for search campaigns at Google Marketing Next in May last year.

This month, Google and Bing rolled out In-Market Audiences for Search to all US advertisers. In-market audiences for search should look like in-market targeting for Google Display Image Manipulation Network advertisers or in-market targeting for Facebook advertisers. They allow you Image Manipulation to find users whose past search and browsing behavior indicates that they are more likely to actively search for your product or service. Much like RLSA audiences and lookalike audiences for search, these audiences are typically more qualified than Image Manipulation those found on standard search; they are closer to making a buying decision, rather than just starting to research or consider your brand.

But unlike remarketing audiences, in-market search Image Manipulation audiences may have never heard of your brand or visited your site before, making them ideal people to introduce you to. In-market audiences for action research Let's say you're running an ad Image Manipulation on the keyword "New York Hotel". You'll likely show your ad to the tens of thousands of people who search for hotels every day. Thousands of them Image Manipulation may be browsing or starting to plan their summer vacation, but have no intention of booking a room today. But a few have done their research online over the past few weeks, booked their flights and are ready to book their getaway.
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