While we're all writing about the best tactics for getting our content discovered or best practices for SEO and branding, there's one valuable element that hasn't come up in the conversation. I would argue that authentic Photo Background Removing content marketing, above all else, is the most effective way to market to millennials, younger audiences, and potential customers who aren't immediately interested in your products or services. According to a survey, 84% of millennials said they dislike advertising at all. The world is increasingly tech-savvy and media-savvy. To properly define our terms, authenticity means honesty. Your audience may spot fake ads or a brand trying to cash in on a trend from a mile away. Consider Pepsi's disastrous ad for Kendall Jenner and its poor reception. Even Ram Trucks got a Photo Background Removing lot of cops after the Super Bowl for using Martin Luther King speeches to sell their trucks. When content is honest and transparent, it sparks deep thought and conversation.
In industry terms, authenticity is key to customer engagement. Advertising Photo Background Removing Continue reading below Authenticity in content marketing is obviously a must-have part of branding, but there are good ways and bad ways to try to communicate authenticity. Read on and I'll share my insights on how you can communicate your authenticity through your content to improve your customer relationship. The power of authenticity Online reputation management is often overlooked when talking about SEO, even though it has a huge impact on marketing strategies. According to a survey, 84% of customers trust online reviews as much as recommendations from friends. Plus, all it takes is one bad review or news article for people to form a negative opinion of your business. Why do Photo Background Removing consumers care so much about the opinions of others? Well, they're not biased; they are authentic, even if they are sometimes wrong. As consumers and even citizens, we are sensitive to the cult of personality. Our opinions are heavily biased by the media and gossip. Research shows time and again that consumer purchasing decisions are primarily influenced by our emotions, not logic. Advertising Continue reading below That's why some brands, like Apple, are mostly considered infallible in our eyes. So what does all of this have to do with authenticity? Well, authenticity isn't about statistics or even logic, it's just about being honest.
What does this mean for us as brands? Trust! According to a survey by Photo Background Removing Cohn and Wolfe, three-quarters of people don't believe companies are transparent or even credible. One of the best ways to improve your credibility is to use authentic content. Let's explain some of the benefits, then some simple strategies you can take to improve your content campaign. The Basics of Authentic Content Marketingauthenticity-and-content-marketing Creating authentic content isn't difficult, but there are some strategies you need to consider. Find your voice. Are you humorous, bossy, or even a little weird? Ensure consistency throughout Photo Background Removing content campaigns. Don't try to break up the flow of informative content with humorous banter. Know your niche and its audience. An HVAC company shouldn't take a chance on political satire. Don't be afraid to write from your point of view. You are an authority, aren't you? Maintain relevance. Everything from the title tag and meta description to the page copy itself should be relevant to each other. Be respectful of your audience when responding to comments on social media or on your website. authenticity
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