New Content Trends Real Estate Photo Editing

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naim@
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New Content Trends Real Estate Photo Editing

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BuzzSumo Director Steve Rayson today released Content Trends Report Real Estate Photo Editing 2018, a 36-page report on the state of content marketing and how it has been promoted on social media over the past few years. Rayson looked at the social sharing and link building stats of 100 million posts published in 2017 and compared them to a similar sample from 2015. His overall conclusion: “If you stick with your approach to content 3 years ago, it is now 50% less efficient." Here are some of the most interesting revelations from the report: Social sharing is down 50% Rayson measured the number of social shares on 100 million posts published in 2015 and Real Estate Photo Editing again in 2017. He found that the median number of shares in 2015 was eight, but fell to four in 2017. In 2017, 90% of sampled content had fewer than 62 shares. Buzzsumo Content Sharing Trends 2018 - Top Percentile Groups Top 10 percent of content shared in 2017 Rayson points to two other factors exacerbating this overall drop in shares per post: Advertising Continue reading below A rise in the power of private sharing.

He cited a Business Insider report showing that the use of private social Real Estate Photo Editing messaging apps has overtaken the use of public social networks, and GetSocial research claiming that so-called “dark social” sharing (sharing that takes place in outside public spaces) was more than double any other combined share in 2017. Declining organic reach on Facebook. As the largest public social network by far, Facebook's continued limitation of organic brand reach has fueled the dramatic decline in social shares. Growing Engagement Contest As the amount of content posted in most topics has increased exponentially, the average number of shares has decreased. Here Real Estate Photo Editing is an example of a topic where the number of articles published has increased steadily since 2015: Buzzsumo Content Trends Study Shows Drop in Average Shares per Article What this really means is that there is always a finite number of shares for any given topic. In other words, people will share little information about a topic, so if the number of articles available on that topic increases, the average number of shares per article will decrease.

Advertising Continue reading below Moreover, as the previous section Real Estate Photo Editing showed, it is likely that the lion's share of these available shares will go to less than 10% of these publications. As Rayson says in his report, “…if you enter the topic area to the right of the chart, it’s much harder to gain traction and social engagement.” The rich get richer Rayson's research shows that only a tiny minority of posts and sites get the vast majority of shares for any given topic. The situation of earned backlinks is even more catastrophic. BuzzSumo data shows that over 70% of all published content never receives a single backlink. However, some Real Estate Photo Editing publishers are bucking the trend and seem to have found a sweet spot where they consistently earn above-average amounts of shares and links for their content. One example cited is the New York Times, which has seen the average number of shares and links increase over the past year. New Content Trends Report:
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