Fact check Ghost Mannequin Effect

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naim@
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Joined: Thu Jun 23, 2022 5:17 am

Fact check Ghost Mannequin Effect

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Danny Sullivan, Google's Public Liaison for Search, published an Ghost Mannequin Effect article titled A Reintroduction to Google's Featured Snippets. He shared the basics of what snippets are, when they appear, and how they are still evolving. But he also omitted some telling details. This article reviews what he said and then fills in the gaps of what he left out. What is a Featured Snippet? Featured snippets are so called because they are the reverse of how a search engine result is displayed in the search engine. The “code snippet” is a relevant quote from a website that is usually displayed below the title of the webpage. In a code snippet, the content of the website Ghost Mannequin Effect is displayed first, i.e., it is featured. Why Does Google Show Featured Snippets? Google chooses to show snippets when it determines that doing so will help users find what they're looking for, especially for mobile and voice searches.

Google Search by Voice: A Case Study, A local search case study uncovered Ghost Mannequin Effect this insight: Advertising Continue reading below 1. Voice searches tend to focus on food and drink categories 2. Voice searches tend to have a local business edge 3. Voice searches are less likely to be about sensitive/mature topics 4. Voice searches are less likely to be about social media 5. Voice searches usually don't require interaction How Google Determines When to Show Featured Snippets Danny Sullivan was Ghost Mannequin Effect pretty vague about when Google shows snippets. Here is what he said: “We display snippets in search when we believe this format will help people more easily discover what they are looking for, both from the description and when they click the link to read the page it -same. This is especially useful for mobile users or users performing voice searches. » What types of queries trigger featured snippets? Here, Danny Sullivan is a bit ambiguous about the types of queries that trigger snippets, referring to these situations as ones that "we think" will help people.

So I'm going to share some recent research from Yahoo that discusses Ghost Mannequin Effect the specific types of queries users are talking about, which indicates what types of queries Danny Sullivan is referring to this snippet trigger. Although this is a Yahoo study, it is quite reasonable to assume that the conclusions will be similar if not the same as if the queries had been made on Google. Advertising Continue reading below In a very recent Yahoo study on voice queries, Searching by Talking: Analysis of Voice Queries on Mobile Web Search (PDF), it was determined that almost 10% of voice queries begin with “what” and “how”. These were among the highest Ghost Mannequin Effect amounts of queries made with voice search. Voice and text queries are very different, which makes it easy to determine the types of keywords triggered by voice search.
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