Many times the question arises of what is digital marketing

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Bappy
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Joined: Thu Jul 28, 2022 7:17 am

Many times the question arises of what is digital marketing

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digital marketing help my business ? It is a concept that is being heard more and more every day due to the undeniable importance that the digital world is taking and having a presence on the internet. In this article we are going to explain the concept of digital marketing and what differentiates it from other types of marketing . What is the digital marketing? Digital Marketing is the marketing or advertising that takes place in digital media such as the Internet. This type of marketing allows for measurable and personalized advertising campaigns and actions that make the user or potential customer have a better experience. Thanks to the different possible strategies and the measurement of all the results, personalized and differentiated products and messages can be generated between users.

The right message is given at the right time. Depending on the point at which a user is in the funnel, one type of communication or another may be sent. Advantages of Digital Marketing: After seeing what we mean by digital marketing , let's see what differentiates it from conventional or more traditional marketing: Digital Marketing is measurable . You can analyze all phone database the actions carried out by users on the Internet and find out data such as their preferences or more personal data (sex, age range, etc.). Having a presence on the internet is 24/7. Your website is always available to the user at any time of the day and from anywhere in the world. Quantifiable goals. Thanks to digital marketing, the objectives set by a company can be controlled and their effectiveness seen. For example, if the objective of a company is to be contacted through the web, we can measure it in what we call "Conversions". Segmentation.

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You can carry out highly segmented marketing actions according to the objective you want to follow. More fluid communication . That is, consumers can see the opinions of other users before deciding to purchase X product or service. It's also a faster way for businesses to connect and engage with their customers. It is no longer an exclusive vendor-customer conversation but the sum of several actions. What is Digital Marketing for? After what we have explained in this article, it is undeniable to see that the need for a Digital Marketing strategy for a company is becoming more relevant every day. As we explained in other articles such as " what can a digital marketing agency provide you " there are several services that are offered such as SEO , SEM , WEB DESIGN OR COMMUNITY MANAGER that combined together can form a coherent digital strategy. If you still have doubts and want to see what we can help you with, contact us without obligation!
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