What is Instagram Shopping and how is it configured?

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Bappy
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Joined: Thu Jul 28, 2022 7:17 am

What is Instagram Shopping and how is it configured?

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As we well know, Instagram is a social network that has gained a lot of prominence in recent years. For this reason, the number of options to promote a company through this social network is increasing every day. On Instagram, a brand or company can gain more prominence, notoriety and sales thanks to the use of stories, IGTV, reels, Instagram guides ... and many other features that can be combined within a digital marketing strategy . In this article we are going to focus on a great advantage that has been implemented in this social network and that is increasingly used by all brands that have an online store: Instagram Shopping.

What is Instagram Shopping? Surely you have found a publication or story of a brand in which you have seen a product tagged, because this is Instagram Shopping. It is a new functionality in which brands can label the products in their store and if a follower is interested, simply by clicking on the image they will have the option to see the name of the product and the price. Instagram phone database shopping has been a great advance for brands since users can directly access the web page for the sale of that item , so the user experience is much better and also, Instagram allows users to spend more time inside this social network. instagramshopping-what-is-bemarkethink Benefits of Instagram Shopping for brands: Some benefits that Instagram Shopping can bring to brands are: You get users to buy more easily and quickly by being able to enter the product that has caught their attention in two simple steps.

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You increase your brand awareness as your store will appear to people who have similar interests to your brand without the need for them to be followers already. You increase traffic to the web as it is a great source to redirect traffic. What do you need to install Instagram Shopping in your business: To install Instagram Shopping in your business you must follow these steps: 1. Have a Facebook page Before starting, you must have a Facebook page since you will not be able to have Instagram Shopping without a Facebook account linked to it. 2. Change Instagram profile to a business account If you already have an Instagram profile, you must go into the settings and change it to a company profile. When you have it, you must link it to the page that we have previously created on Facebook. 3. Include the catalog of available products At this point you can include a product catalog in a couple of minutes if you link your ecommerce with Facebook or you can enter the products one by one in your Facebook Business Manager. Once you have all the products you can ask Facebook to verify and review your account and once they give the go-ahead, you can go to the Instagram settings in the purchase section and choose the catalog you want to use to start tagging it on your
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