The Words Without Which Advertising Cannot Exist

[pahar2022]

Ljubomir Ljubomirov is a copywriter with more than 15 years of experience in advertising description and the founder of Copywrite Studio Varna, one of the few Bulgarian companies focused exclusively on the creation of successful content. More than 200 advertising campaigns implemented for clients from Bulgaria and the world. Worked with "Mebeli Videnov", Subway, Euroins, TUI, Triumftaxi, Toy Town, etc. Lecturer at Advance Academy. Hello, Luba, will you tell us more about the power of words, about the content without which advertising cannot exist? Content Marketing or Content Marketing is a set of techniques and methodologies based on the creation, publication and distribution of organic content aimed at a specific audience, prompting them to perform a specific action. Or more precisely, it is the content that a brand publishes online to its customers in selected channels. Or to put it more directly: it is the ability to sell your product or business online.

In developed markets, this has been a successful practice for at least two decades. However, our online space is just beginning to really feel the power of properly constructed and distributed content. Advertising is actually an original, creative message presented to potential customers in an attractive and memorable way. I don't know if it is known to many, but the word "advertisement" has a Latin root and means "shouting, speaking loudly". In other words, the copywriter is the "voice" of the brand. Without his activity, the brand Namibia Phone Number List is speechless. Why a Business Can't Go Online or Offline Without the Right Content - Is It Underrated? The impact of the right content is still more of an unknown factor. Many of us click our tongues in admiration of a nice advertisement, but do not realize the fact that its implementation is the work of entire teams of specialists, at the core of which are copywriters. And yes, the idea costs money, the two words that make us smile or sad cost money.



Quite simply without a description or proposition, our product or service is completely unsellable. There is no way they will be seen or heard, and our business will remain at the "Mahlen level". In fact, there is also an understatement regarding the content on the site. When a client says they "need some text in there," it's a total misunderstanding of the importance of content. The copywriter's job begins right at this point – he has to explain why and how well-structured and properly written texts work. At some point, the client himself will see how content becomes his strongest marketing weapon. Can anyone write, are there requirements and rules, what should be taken care of? I don't know if everyone can write, but it's a fact that more and more are trying. As a result, real "masterpieces" appear, the work of unknown newly minted masters of the pen. I can immediately quote a part of a product description: "Girl's house slippers. An attractive model in white and gray with pictures of Mickey Mouse on one slipper and Minnie Mouse on the other.