What have been the main changes in marketing in the last 10 years

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safi2021
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Joined: Tue Feb 07, 2023 11:11 am

What have been the main changes in marketing in the last 10 years

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We live in an era in which transformations occur almost overnight, making people and also companies need to adapt to new realities. An example of this is the changes in marketing, which has undergone many innovations in recent years. But what has changed in the marketing landscape? How have these changes impacted companies and what is the best way to deal with each one to get the most out of the situation? All these matters will be discussed in the following topics. Follow! Strengthening of digital channels If there is something that has revolutionized marketing, it is digital channels, including websites, blogs and social networks such as Facebook and Instagram. Such communication tools have enabled a much closer relationship with the consumer public, who can exchange information with brands, leave criticism and suggestions for improving products and services etc.

It is clear that in order to do well with digital media, the marketing sector, especially with regard to communication, needs to be well prepared . It is imperative that professionals such as advertisers, public relations and journalists are converted to the digital age, in order to be able to deal with new technologies and have the creativity to use them in the best possible way. Process automation Qatar WhatsApp Number List If in the past there were many marketing professionals who had to deal with more operational and bureaucratic issues, nowadays this practice takes on a new reality. This is because most of the processes can now be automated, such as sending newsletters , automatic interactions on social networks and websites, sending personalized ads, etc. Thus, there is a trend that promises to take over the market in the near future. As chatbots are being increasingly used in the communication process between companies and their audiences, automation in marketing should grow dramatically.

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Focus on data and metrics At the time when advertisements were broadcast exclusively in newspapers, magazines, radio and television stations , it was not possible to extract an exact number of people who had access to the pieces. As much as the editors of a newspaper claimed that the vehicle had an “X” number of subscribers or that there was an estimated “Y” number of readers, that number was never accurate. Among the major changes in marketing is the use of metrics, through which it is possible to observe real data and outline strategies that produce more accurate results. Professionals in the field can access the number of people who saw an ad on social networks, calculate the return obtained from an investment on the web, create leads, etc. consumer experience Consumers have never been so close to brands as they are today. This reality is justified by the sharp increase in the number of people with access to smartphones, tablets and other digital equipment.
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