How have social networks changed the way you promote a brand

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safi2021
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Joined: Tue Feb 07, 2023 11:11 am

How have social networks changed the way you promote a brand

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Social networks have revolutionized communication in many ways, especially in the business environment, when an organization needs to publicize its brand and improve its relationship with its audiences. Within this context, it is increasingly necessary to develop branding strategies using these channels, thus enabling more interaction with consumers and ensuring an active participation in people's daily lives. So that you can take advantage of this reality and publicize the brand of your business, we have prepared a series with some practical tips. Be sure to follow the topics below. Be on the social networks where your audience is present Facebook is the social network with the most users around the world, so it is almost mandatory that all brands that develop strategies on the internet have their fanpage. However, there are other networks that are more niche and specific, which can be excellent for communicating with profiles of exclusive audiences.

Instagram for example is great for posting photos, being ideal for brands with a visual appeal, such as clothing or food. Twitter has an ironic and urban audience, being ideal for companies that have a more relaxed profile. Snapchat has a strong appeal among young people, which makes it ideal for brands that need to engage with teenagers and young adults. LinkedIn , in turn, is focused on the Saudi Arabia WhatsApp Number List business public . In addition, there are many other networks such as Pinterest, Tumblr, among others, that can be explored by your brand, if your audience is present on them. Produce quality content for your audience In addition to finding the right channel to promote your brand on the internet, it is essential that you produce quality content that generates interaction and engagement with your audience. It is recommended to use as a parameter for the production of content on social networks, a rule known as.

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According to this norm, 80% of the content developed for digital channels must be informative and only 20% promotional, that is, advertising your products or services. The idea is that you manage to engage the public by being an irreverent brand, which has a strong institutional role and is concerned with keeping its followers well informed and not just selling something. Use remarketing techniques Remarketing is a practice in which the consumer, after accessing a company's website, has cookies installed in his internet browser, which makes it possible for banners and ads to be shown on social networks. So, if you have a computer store, for example, and a person visits your site to see prices for notebooks, if you have a remarketing tool, it will make ads for your brand be advertised to that user on their social networks. Understanding how social networks have changed the ways of publicizing the brand is extremely relevant, as only companies that master these techniques are able to remain active in the market and win new customers.
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