Digital transformation challenges and impacts on companies and society

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safi2021
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Joined: Tue Feb 07, 2023 11:11 am

Digital transformation challenges and impacts on companies and society

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In current times it is common to see many reports and articles in the media talking about digital transformation. But what exactly is this concept? It is, in short, a process that companies have been going through since the popularization of the internet, to increase the reach of their coverage area, as well as guarantee better results. Now that you know what digital transformation is, you are ready to understand a little more about it. For this to happen, we clarify the main doubts that people and companies usually have on the subject. Check it out below. Is digital transformation a passing process? The answer is no. Since the mid-1990s, when the internet went through a “boom”, it was no longer restricted to military purposes and became for business and domestic use, society has undergone a major transformation.

The writer Martha Gabriel in her most recent release, the book “You, me and the robots: a small manual of the digital world” shows how digital transformation is part of our daily lives, in the most diverse environments, such as biology, sociology and economics. Such aspects listed by Martha confirm that technology is not something static, on the contrary, it is always reinventing itself and it South Africa WhatsApp Number List is up to companies and people to keep up with changes in the scenario. What are the main impacts of digital transformation on society? Modernity is liquid, fast and dynamic. This statement is from the thinker Zygmunt Bauman , who believes in the fluidity and ephemerality of relationships, as he discusses in his main works such as “Liquid Love” and “Liquid Modernity. In this way, post-modernity is seen as a motto for many transformations in society and in the ways in which relationships occur.

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For companies for example having a presence on the internet, having profiles on social networks and modifying their public relations scheme to have a closer relationship with their customers and prospects is fundamental. The same occurs in internal processes, with internal marketing gaining more and more strength, as generations Y and Z grew up in an environment where technology reigns, where everything is resolved very quickly and this spirit also accompanies them at work. What are the main challenges companies have regarding digital transformation? Organizations need to understand that they cannot stand still in time. It is always necessary to be in a cyclical process of improvement, adopting internal methodologies that value human beings' ability to deal with new technologies. In addition, directors need to rethink the organizational culture , which needs to be based on the principle of innovation and on a horizontal basis, that is, with all employees placed on the same level of importance.
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