Integrated communication strategy understand the importance

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safi2021
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Joined: Tue Feb 07, 2023 11:11 am

Integrated communication strategy understand the importance

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If you're an entrepreneur or work in marketing, you've certainly heard of integrated communication, haven't you? However, it is common for many people to confuse this term. Developing an integrated communication strategy is not about centralizing all the marketing and communication actions of a company in a single person or enabling a publicist to act as public relations or vice versa. It is correct to conceptualize integrated communication as a strategy that aims to adopt the same tone and the same language in all communication channels that a company has. It is of no use, for example, for the company to have excellent communication on social media and the same experience not to be repeated when the customer goes to the physical establishment of the business. Within this context, there are several benefits that an integrated communication strategy makes possible for companies.

Continue reading and check out the main ones! 1. Alignment of traditional marketing with digital marketing It is important for companies to keep in mind that digital marketing has not come to replace traditional marketing, but to complement it. Therefore, it is important that strategies are developed that complement each other. An example of the integration of traditional marketing with digital South Korea WhatsApp Number List marketing is the insertion of a QR Code that directs to the website or to the company's page on social networks in a folder or in printed institutional material. 2. Cost reduction When the different communication strategies of a company are discussed by the same team, the need to hire a marketing agency specialized in digital marketing and another specialized in traditional marketing is avoided. In this way, the company saves money by hiring only one team to be responsible for the company's communication on all platforms.

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More satisfactory results The results of the integration of communication usually appear in the first months of the adopted strategy. This happens due to the fact that people will feel more truth in advertisements and will get used to a single discourse and a single language. All this contributes to the consolidation of branding and the generation of more satisfactory results for the organization. 4. Possibility of segmentation When communication is integrated, the team responsible for these activities is able to better segment communication for different company audiences. The idea is that there will be more time for professionals to create personas and develop specific strategies to meet the needs and desires of each type of public that the brand reaches. 5. Measurement of results Results are more easily measured when communication is integrated.
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