Storytelling and digital marketing what are the impacts on the consumer

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safi2021
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Joined: Tue Feb 07, 2023 11:11 am

Storytelling and digital marketing what are the impacts on the consumer

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If you work with media, you've certainly heard about the relationship between storytelling and marketing, haven't you? But what does this represent in practice? Are stories really an important tool to make an impact on consumers? In this post, we will clarify the main doubts that communication professionals have about the relationship between marketing and storytelling. Continue reading and stay well informed on the subject. What is storytelling and what is its relationship with digital marketing? Storytelling is nothing more than an English term for storytelling. It is a methodology in which companies use their communication and digital marketing channels, such as social networks , blogs , website, among others, to entertain followers and consumers with a good story.

Such stories can be real, such as successful cases of the company, or fictional, developed by creatives who relate the brand with some kind of impression or feeling that should be passed on about the business. What is the importance of storytelling in the relationship with consumers? There is the possibility of developing creative narratives of different types. You can opt, for example, for a beautiful Spain WhatsApp Number List and emotional story to captivate the audience or, then, for a narrative full of humor so that everyone laughs and relates the brand to happy situations. In this way, storytelling is an excellent digital marketing strategy that can be used to generate different types of impact on people, developing branding and relationship with the public. How to develop a storytelling strategy in digital marketing? To develop a good narrative, which is really captivating, it is necessary to be creative, to know the brand well and the personas that will have to be served and, thus, to achieve the objectives pursued.

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One of the techniques most used by companies that practice storytelling on their digital channels is the hero's journey, developed by the American writer Joseph Campbell. For this author, every good story needs to have a hero, that is, a protagonist who goes through three basic acts: the call to an adventure, the departure to another place and trials and, finally, the resolution of the problem and the return to the place of origin. origin. The hero's journey methodology is widely used by writers of films, books, series, soap operas and various other types of narrative. The same has become common among storytelling developers for digital marketing. The difference is that, somehow, the brand needs to be inserted in the applied context. What are the main examples of storytelling in Brazilian advertising? There are several successful stories of storytelling in Brazil, but we separate two that involve well-known songs from.
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