What is the Facebook Pixel and what is its impact on sales conversion

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safi2021
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Joined: Tue Feb 07, 2023 11:11 am

What is the Facebook Pixel and what is its impact on sales conversion

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If you work with media or mobile marketing , you've certainly heard of the Facebook pixel, haven't you? This is a feature made available by Mark Zuckerberg's social network, which allows the monitoring of conversions that a Facebook ad generates for visits to a website. In this way, it is possible to know how many sales or how many leads the company has achieved through publications. In order for you to learn more about the tool, we have prepared this guide, which will take you step-by-step on how to create a pixel for your Facebook page, as well as the ways you can adopt to measure conversions. Interested in learning more about the subject? So, follow us and improve your knowledge! How to create a Facebook pixel for my fanpage? To create a Facebook pixel you need to follow these steps: in your ads manager, go to the “Facebook Pixel” tab; click on the “Create a pixel” option; choose a name for your pixel.

Remember that the name is important for conversion analysis. It is possible to create a pixel for each campaign and, through the name, track the results individually; read the terms calmly and click accept; finish by clicking on “Create pixel”. After this process, a code will be generated, which must be installed in the root of your site. For this, it is recommended that the code be sent to the web developer Sri Lanka WhatsApp Number List who created your site and that he be asked to include it. Once you have the pixel installed, you should check the status of the tool in the ads manager. At this point, it should already appear that the Facebook pixel is active. If this does not happen, it means that something went wrong in the previous steps, so all steps will need to be reviewed. How to measure conversions with the Facebook pixel? Once the pixel is installed on your website, it will already be measuring everything that happens.

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However for you to measure conversions, there are two ways: traditional analysis and custom analysis. Understand each of them below. When opting for traditional analysis, you must customize your pixel on Facebook and measure specific data, according to each ad or boosted post you make on the social network. Thus, you will be able to know the number of people who accessed your website through the ad, how many purchases were made in an e-commerce, how many leads were generated, etc. CUSTOM ANALYSIS This type of analysis is simpler. To do this, simply access your ads manager and click on “Custom conversions”. Once that's done, just paste your website URL and choose from a list of categories, by the type of conversion you want to measure. The Facebook pixel is very important so that you can measure the results of your social media strategies. In case of unsatisfactory results, you can make changes and review your campaigns, for example.
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