LinkedIn for Businesses Understand How to Create a Strategy and Stand Out

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safi2021
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Joined: Tue Feb 07, 2023 11:11 am

LinkedIn for Businesses Understand How to Create a Strategy and Stand Out

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Research conducted by HubSpot showed that LinkedIn is one of the best social networks for brands looking to generate leads and grow their customer base. According to this study, LinkedIn for companies can be up to 277% more efficient than other social media such as Facebook or Twitter. But how do you go about creating a strategy to stand out on LinkedIn? That's what we'll talk about in today's post. Follow us and check it out! Create a company page As with Facebook, which allows the creation of a fanpage for business, on LinkedIn, this business page is called a company page. It is, therefore, an exclusive page for your company, which can relate to other companies and people interested in your products or services, with the main function of attracting and interacting with the public.

Remember that to create a company page, you need to have a personal account on the social network so that you can manage your business page. In addition, some good practices can be used to increase the success of your LinkedIn strategy, such as having a company description of up to 2000 characters, providing general information such as address, telephone number and links to websites and other social networks, good quality logo etc. Create showcase pages Another type of page that can be created on Taiwan WhatsApp Number List LinkedIn are the showcase pages, which act as a showcase for you to promote a specific product or service. So, if your company is a sporting goods store, for example, you can create a specific page for a specific shoe that you sell, bringing its characteristics, testimonials from doctors who recommend its use for walks and other physical activities, among other tasks. Building a showcase page is very similar to building a company page.

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The main difference between them is that the first is intended to promote products, while the other promotes the company as a whole. Share your success stories People really like to read success stories, as they can be motivating and often create interest in the public to know more about your company. That's why, whenever you achieve a positive result with a client or receive compliments about your products or services, you can share these cases on LinkedIn, making your followers aware of these success stories. Invest in content marketing Just like you might already be doing on your company blog, investing in content marketing is also something that can be done on your LinkedIn page. You can prepare an editorial calendar and share articles that are of interest to your audience, making people, through quality information, know and even get in touch with your company. Have you seen how developing LinkedIn strategies for companies.
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