Email Marketing Strategy Get Results with Segmentation

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safi2021
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Joined: Tue Feb 07, 2023 11:11 am

Email Marketing Strategy Get Results with Segmentation

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Lead segmentation is a fundamental step in the email marketing strategy. You need to understand the characteristics and particularities of the people who relate to your business to understand how to communicate with each one of them, always guaranteeing a personal and personalized approach. Have you been working your leads properly? Analyzing and customizing your communication to your interests? In this article we are going to talk about it! Check out! Understand who your audience is At first, you need to understand who your audience is. This way you will know how to define, for example, what type of content attracts what type of people. Imagine that you are a communication agency and you are launching an e-book on digital marketing.

There are two types of readers that are likely to download this content: students who want to learn about the topic and companies that are considering investing in this area. You need to create, on your conversion pages, specific fields to understand what that person's interests are based on the material you are offering. With this you will be able to segment by interest and create differentiated Uruguay WhatsApp Number List nutrition flows based also on the preferences of each of these people. Segment by interest and create custom streams As mentioned earlier, when you know your audience, you can segment by interest. For this, you need to be very careful when creating landing page forms. Always seek to request information that will help you identify each type of persona and segment them according to your interests.

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If your company only serves the region in which it operates, a good observation factor to put on the form would be the state or city where the person is located. If your company focuses on women entrepreneurs, it is interesting to put a field about profession on the conversion page. Another way to segment by interest is, literally, by the interest shown by the lead. If you have two types of materials on different topics, you need to work on nurturing these flows in different ways, always focusing on the topic addressed. No standard flow for all leads, okay? Customization is required! All of this will help you understand your audience even more! Use marketing automation tools Using marketing automation tools will help you make the entire lead relationship process even more practical. Once the marketing routines are created (flows based on conversions, always focusing on the lead's interest), these platforms will work alone for you, nurturing the lead until the moment of direct contact.
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