Why does accompanying clipping drive the communication strategy

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safi2021
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Joined: Tue Feb 07, 2023 11:11 am

Why does accompanying clipping drive the communication strategy

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Now what clipping is Used for a long time to monitor the repercussion of a company in the media, this is an important practice that is still part of the routine of communication professionals in agencies and companies. A good clipping can generate essential information to better guide the communication strategy, providing the basis for better decision-making and allowing the achievement of planned results. Do you want to understand the importance of this for your business? Continue reading and see the information we have listed for you: What is clipping? Clipping is nothing more than the practice of monitoring everything that is said about a certain company in the media, either through releases produced by the communication office itself or through spontaneous mentions. The most different media enter the clipping activity: print, television, radio and online.

Ideally the clipping should have a defined frequency to facilitate monitoring, which could be daily, fortnightly, monthly or otherwise. Why track clipping? Knowing what people are saying about your company is fundamental, isn't it? And that's the essence of clipping: checking Venezuela WhatsApp Number List your reputation in order to plan what to do to keep it high or to improve it in the market. In addition, through clipping, you can also measure the extent to which your communication actions (releases, content marketing, among others) are having the expected effect. Now that you understand why you should follow clipping, learn about some advantages of clipping for communication strategies . Key benefits of clipping for communication BRAND Knowing how your brand is performing in the market is essential for planning new communication strategies.

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After all it needs to stand out from the competition and communication plays an important role in this regard. And, from the clipping, it is possible to evaluate this exposure that your company has in the market. The material collected by clipping generates important information, which can be systematized in reports with quantitative and qualitative analyses. It is possible, for example, to identify in which sections your company has more visibility, which types of approach are most common and if they are positive or negative. Such analyzes can generate strategic diagnoses, based on Market Intelligence insights. THE PRESS Clipping also contributes to the strategic direction of your company, since the analysis of the results can indicate what is working and also any errors that need to be fixed. With the clipping results in hand, you will be able to make more assertive decisions in relation to the team, the public and the press.
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