The project is part of the PIK group of companies, which is Email Marketing List engaged in the construction and sale of real estate in Russia. Task: improve the landing page so that it starts bringing in more high-quality applications Before launching the project, the PIK-Repair team researched their market to see if there was a demand for their service. Once the demand was confirmed, marketers began developing lead generation channels. Among them was a landing page. Despite the confirmed demand, the landing page did not work as it should: people visited it, but did not leave a request.
Because of this, the price per application began to grow rapidly, and the unit economics of the project no longer converged. We were invited to increase the conversion on a landing page from a visitor to a targeted lead. At first we had few orders, so the service did not pay off. Investors gave us three months to figure out why people weren’t coming to us and show the first results. After analyzing all acquisition channels, we saw that the problem was in the landing page. He converted few leads. We didn’t have enough resources to take it seriously on our own, so I turned to the IT-Agency with whom we had worked before. Kirill Polevoy, development director at.