User-generated content is powerful because it taps into people's inherent desiretoberecognizedandappreciated.Whenyour brand shares something that a customer or fan has created, that external recognition not only builds the customer or fan's affinity with the brand, but it encourages that person to share the content more with their friends (andyourbrandbenefits by proxy). bet this Badass Beard Care client is now alifelongbrandadvocate.badassbeardcareinstagramHowever,in a world Photo Background Removing where many marketers are obsessed with short-term tactics to acquire as many customers as possible cheaply, UGC is a long-term relationship tactic that won't go out of style anytime soon. Ninety-three percent of consumers find UGC useful when making purchasing decisions, and 86% of millennials consider UGC to be a key indicator Photo Background Removing of brand quality.
User Photo Background Removing generEvery online marketer knows that the conversion rate can fluctuate greatly dependingon what is on thelanding page.Social proof is a key part of a good landing page, especially for visitors Photo Background Removing unfamiliar with yourbrand.Theyneedtobesure that your product is what the brand claims to be before making a purchase.Video reviews are treated as a credible typeof social proof because the visitor can hear the reviewer's voice and gauge how that person really feels about a product(Text reviews are easier to fake and ovideo,saysIamAaronAgius.Clicktotweetnpsychology,theimplicitselfishnesstheory suggests that people are wired to give more weight to opinions expressed by like-minded people. By featuring an abundance of video reviews on a product page – each represented by a distinct aspect of your buyer persona – you can help potential buyers feel a greater level of confidence when deciding to buy.
Boom by Cindy Photo Background RemovingJoseph, a skincare brand that caters to women over 40, has plenty of video reviews on every product page that potential buyers will relate to.example review-video-website-Photo Background Removing boomVideoreviewsdon'tneedtobeprofessionallproduced. iPhone images are perfectly acceptable and make reviews more believable.TIP: When soliciting video reviews, ecommend looking at your list of regular buyers. Given their multiple purchases, they have a proven positive opinion of your brand, so they're often
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