if you want a customer to sign up for a yearly subscription package, first step might be Belgium Phone Number List signing up for the company’s newsletter via the company website. From there, you might encourage the customer to take advantage of a free trial offer via email. Look for content gaps Your content marketing and communication shouldn’t happen in a bubble or break down across channels. For a better cross-channel strategy, first identify interruptions where the customer might get stuck. For example, maybe your mobile app promotes an outdated photo of a product while your website features the current product. In addition, identify how one channel might follow up with customers on a different channel. For example, if you were marketing a cleaning service to both homeowners and business owners, you can see how a condo owner might be confused if they received an email about how many germs an office building contains. Cross-channel marketing helps you segment your customers with integrated data and ensures that the messaging you send them matches the action you want them to take. Bitly Link-in-bio is one simple way to address certain gaps. With Bitly Link-in-bio, you can create branded landing pages that link to all of your most relevant content and include links to that landing page across all of your most popular marketing channels. When you update your content, you don’t need to worry about updating links or content on each channel—you can simply update the content as needed and make one adjustment to your Link-in-bio.
From there, the updates will be live wherever your Link-in-bio appears! Provide value in exchange for data Asking for data and collecting data are two very different things. To entice the consumer, clearly communicate the incentive in exchange for their information. Be honest about the data you’re collecting and how the marketing team uses it. We recommend matching your offers in proportion to the requested data. For instance, you might offer a 10% discount off the customer’s first purchase in exchange for their email address. These incentives communicate to the customer that you respect their information and you’re collecting it to build trust and rapport rather than sell it for short-term gains. Track, measure, and optimize As you collect data based on common goals, examine how different parts of the customer journey impact your results. Test changes to one part of the journey and then measure its effects. Ideally, you’ll also connect your insights to second- and third-party data to smooth out inconsistencies across the board. As patterns emerge, it should become clear how interactions from one channel can optimize another. For instance, you may find that following up with a customer segment via email nets a 10% response rate, whereas following up with the same customer segment via SMS nets a 35% response rate. In this case, you might assume that clogged inboxes are the problem, not that customers are purposely ignoring the follow-up. With Bitly Analytics, you can keep track of your link and QR Code performance across all of your marketing channels. Easily see when, where, and how your audience engages with your content, and keep track of your top-performing links over time to help optimize your future campaigns. Communicate the results with your team With so many marketing channels to choose from and so much accrued data, it’s easy to lose sight of the bigger picture. When you consistently share results with your team and explain them, you ensure every member understands how their day-to-day tasks align with the company’s goals. You should also share major results or findings with company stakeholders so they understand how the marketing team is contributing to the bottom line. Transparency across the organization can complement common goals and help all departments grow and improve. Plus, the more concrete your results are, the easier it is to justify things like new hires and budget increases for your tech stack.