Before you even think about approaching someone, edit your own profile to make sure that once you do start attracting attention, it will have the desired outcome. Writing in the first person adds authenticity and believability to your profile. Word your bio and other profile messages to clearly explain exactly howUAE Phone Number your services are likely to help a potential client.
You can do this by thinking about “connecting the dots” when you write – show visitors how the services you offer can lead to the improvements they want in their business. Avoid talking about your skills in a generic way, or they won’t understand how negotiation training, for example, might help them land bigger deals.
Take these 7 steps to make sure you have an active, optimized LinkedIn profile:
1. Have a professional headshot taken.
Skip the funny pictures – according to LinkedIn data, profiles with photos get 21x more views and 36x more messages.
2. Write a killer headline.
Learn how to optimize your LinkedIn headline: tailor it to your audience, include your value proposition, use your prospect’s language and avoid hyperbole.
3. Write a short and sweet – yet impactful – bio.
According to Hootsuite, keep the following four pieces of information in mind: include what you’re passionate about, what brought you to the business, what you do in your current role and what your company does.
4. Publish original content to your profile.
To take full advantage of the recency heuristic and halo effect described by Fisher, update your profile regularly with interesting, original content. If you aren’t sure what to write, think about the questions your prospects ask you most frequently. Write up your answers in a helpful, non-commercial way to establish your authority within your field.
5. Share content from your Groups and your