Want to generate more visibility for your company and increase your sales? A good way to do this is by investing in videos as part of your digital marketing strategy . Today, social networks allow the realization of the famous lives, which are live broadcasts via streaming on the internet. One of the main advantages of this technology is that access to audiovisual media is much easier, a factor that has made videos increasingly popular on the web. And this trend should continue in the coming years: according to a study by Cisco, an American manufacturer of network equipment, 80% of the world's internet traffic will be video in 2019. Curious to find out more? So read on and understand how marketing strategies work on streaming platforms! Know your audience Success in applying marketing strategies requires planning. The first step in deciding which is the best channel to operate is to know your target audience and observe which platform users are most engaged with your brand on.
Identifying which social networks bring the most interaction with the public is important to define which platforms your content will reach the most. Based on this information, it is possible to choose strategies that increase brand visibility and user intimacy with the service offered. make live streams Live streaming has gained more and more space on social networks . YouTube, Facebook, Instagram and Ghana WhatsApp Number List Twitter's Periscope app are some of the options available for you to broadcast an event or make a live podcast. The variety of marketing actions to be carried out is enormous, and ranges from a chat with your followers to a behind-the-scenes broadcast of your company. One of the biggest advantages of this strategy is the immediate feedback from the public. Use videos to promote content Imagine that your company produced a very rich e-book on a relevant subject in the area and, of course, you want your customers to download it.
A good option for publicity is to make a short video with an expert and post it on your own website or on your social media profiles . Although the intention is that it will help increase the number of e-book downloads, this should be a natural consequence of the curiosity aroused by the material. Produce webseries A webseries is nothing more than a series of videos divided into episodes. In the corporate context, this can be done to inform and/or entertain your audience. Have you ever thought, for example, of producing one of them with experts being interviewed? You can post it on YouTube, Vimeo or your own website. There are both free and paid platforms on the market to host this type of content, just choose the best option for your campaign. Measure the results Now that you understand how to use videos on streaming platforms, don't forget to monitor the performance of your actions! After all, the biggest advantage of digital is the ease of measuring results.
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