Are You a Marketing Artist or Scientist? Let’s face it, you already know the answer to that question. Instinctively, you know whether you belong with the black-clad Bohemians sipping coffee and absinthe in the cool cafes, doodling in your moleskine and staring into space as you dream up your latest creation … … or whether you’re more at home with the gadget-toting geeks, crunching numbers, running tests, comparing data sets and outputting conclusions robust enough to survive rigorous peer review.
It’s not a conscious decision or Phone Number List something you can change — you know in your gut which tribe you belong to. If you’re most comfortable writing a captivating blog post, interviewing a fascinating guest for your podcast, or storyboarding a cool video, chances are you’re a natural Marketing Artist. But if you’d rather optimize the keywords in the blog post, analyze the podcast’s subscriber growth rate, or split-test the conversion rate on the video landing page, you’re more of a Marketing Scientist. There’s no right or wrong answer here — both paths can lead to success. The Marketing Artist’s way If you choose this path you succeed as a marketer by making the most of your creative talent.
Whether you’re a writer, artist, illustrator, photographer, film-maker, musician, speaker, or other creative specialist, content marketing — one of the biggest trends in modern marketing — is your natural medium. Here’s my definition of content marketing: Media content that doesn’t look like marketing but functions as marketing. Crucially, this kind of content has independent value — it should help people right out of the gate, whether or not they buy anything today. It needs to be original, compelling, entertaining, remarkable and/or useful enough for people to want to share it with their friends, comment and interact with the creator, and subscribe for more of the same.
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