Lingshi's branding is very youthful. , promising that consumers who wear Li Catalan Email List ngshi will be favored by the opposite sex and get dating opportunities. Lingshi's advertising style is direct and bold, especially the Angels Descended series of ads which was a sensation the creative concept is that after spraying Lingshi, even the angels in the sky will be attracted down and willing to become mortals, Lingshi has become popular among young people.
People are sought after. In contrast, Oushipai gives people the impression that its image is old and outdated, and its brand proposition is mediocre and bland, like a brand used by fathers and grandfathers. In , Ospai hired the well-known advertising agency W+K to rebrand, hoping to restore Ospai to its former glory.