It should be taken into account that the vast majority of users open TikTok to view Bahamas Email List content, so native advertising in " light " videos with a minimum of information load will " work " here. LinkedIn. The target is configured in LinkedIn Ads and is most relevant for attracting a B2B audience and accelerating the hiring of new employees. For companies engaged in direct sales, LinkedIn is not suitable for paid promotion. Twitter. Despite the fact that Twitter is in the top of the leading social platforms, setting up campaigns in Twitter Ads Manager — the advertising office of the social network, is rarely found in vacancies for a target analyst from Ukrainian companies.
Targeting on Twitter is more relevant for Western businesses. The most popular niches for paid advertising: mobile applications and educational services. The audience also actively responds to announcements with social programs and charity events. Telegram. Last year, the company released the Telegram Ad Platform advertising tool , but currently it can be used only with an initial investment of 2 million euros (1 million is frozen by the system as a deposit, and the advertiser spends the rest on promotion). Given the significant amount, companies often use the services of smm agencies , which offer a lower threshold for entering the platform, or advertise their services through large thematic communities.