Let’s be clear: Google does not prioritize big brands over smaller brands in search engine rankings. But Google uses signals like branded anchor text and branded search volume to understand whether your website is well-trusted and authoritative. As Google continues to care more about experience and expertise to separate the wheat from the chaff in content, there’s never been a better time to embrace your brand name and leverage it. Here are a few simple ways you can improve your brand signals for SEO purposes: Link to your social media pages from your website and vice versa.
This shows Google that your website has a social Germany Phone Number Data presence and life outside of your website. Have robust About pages and Contact pages. This shows that there are real people behind your website and content–and that they are experienced! Invest in public relations outreach. Links and brand mentions on authoritative websites show your credibility as a brand, business, or organization. Get listed in directories, review sites, and third-party aggregators. Focus on quality over quantity and prioritize those sites that have relevance to your industry. For example, a plumbing company should create a listing on Thumbtack, while a software company should set up a profile page on G2.
These brand-building efforts can also lead to more appearances in Google’s rich results. Want to appear more in lists like this? google search results for meditation apps Google extracts the data about these brand names “from across the web,” not just from the brand’s websites. So those efforts you make to establish your brand name on reliable sources across the internet is a surefire way to help Google understand who you are, what you offer, and your brand authority in your space. 9. Google will place more emphasis on user interactions and engagement metrics There’s been a lot of disagreement among SEO professionals on the degree to which Google uses engagement metrics in its ranking algorithm.
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