In a brilliant BTL action, Coca-Cola was present in the small details of the World Cup. An example: the coins that the referees used for the draws before the start of the games. “Russia or Coca-Cola?” Néstor Pitana asked the captains of France and Croatia before the start of the 2018 World Cup final. “What a strange question”, many might think. But there was a reason: the currency used during the World Cup featured Russian motifs on one side and the well -known Coca-Cola logo on the other. That's right, the soft drink brand, one of the most important sponsors of the event, was present in small details such as the coins that the referees used for the initial draw, in which the captains choose a goal or draw from the center of the field. “Coca-Cola has been one of the official sponsors of the World Cup in Russia. And the actions of the brand to celebrate the soccer championship have not stopped taking place in recent months: from an ambitious global campaign to a documentary with the 1986 Argentine champions.
Without forgetting the World Cup anthem with Jason Derulo”, discussed in ReasonWhy . The action is brilliant if you analyze it in terms of the audience: it is the key moment of the game, the SMS Marketing Service people are ready to watch the game, the anthems are over, the ball is about to start rolling, there are no commercials and the match judge says (and everyone hears): "Russia or Coca-Cola."The Pumas and Nike presented the clothing kit with which they will play the next local tournaments; the alternative uniform emulates the moments of greatest glory of the Pedregal team Less than a week before the 2018-2019 season begins in Mexican soccer, which will be divided into the Clausura 2018 and Apertura 2019 tournaments; the Pumas of the National Autonomous University of Mexico (UNAM) presented their new uniform kit. As for the first outfit, it is the now classic white jersey with the sponsors in blue and the team's shield in gold, which, inside, has the shield of the highest house of studies in the country. While regarding the alternative uniform, it is a gold shirt with blue horizontal stripes, which reminds fans of this soccer team of the moments of glory that made a space for the team within the "big four" of Mexico.
Both products will be available from July 17 at the Pumas Fan Store, as well as the team's online store, in addition to the different sporting goods chains in the national territory. Pumas will begin their journey in the next visiting championship, facing Veracruz next Friday at the Luis "Pirata" Fuente. In such a way that the presentation of the team at home will be on day two when they receive Necaxa. The world of retail involves shop windows and their design, which often represent the first contact with customers. The marketing and promotion of products involves design through different modalities and one of them is related to the elaboration of interior and exterior spaces capable of displaying items for sale in the best way. The world of retail involves shop windows, which on many occasions represent the first contact with customers and translate into a possibility of showing attractiveness in products that brands put up for sale. A shop window is an instrument of marketing and design and the success or failure of a brand depends on its proper configuration.
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